Podcasting for Solopreneurs | Online Marketing Tips for Business Growth
Are you an online business owner looking for podcasting and marketing tips to grow your show and convert listeners into sales? This podcast about how to podcast has you covered!
You’ll get actionable strategies to increase your downloads, attract new listeners, and ultimately convert those listeners into sales for your online business.
Your host, Julia Levine, also known as The Podcast Teacher™, is a fellow solopreneur as well as a certified podcast growth coach.
She shares her podcasting expertise to help you leverage your podcast to build authority in your niche, expand your reach, and grow your client base.
With over 10 years of experience as an educator, Julia combined her passion for teaching with her love for podcasting to create a show that delivers real results. This show has ranked in the top 25 on Apple Podcasts in 8 different countries, placing it in the top 2% of all podcasts worldwide.
Now, she’s teaching you the proven podcasting growth strategies that helped her achieve that success so you can do the same with your podcast!
In this podcast about podcasting, solopreneurs will learn podcasting tips to answer questions like:
-How can I get more podcast listeners and grow my audience?
-How do I use a podcast to grow my online business?
-What are the best ways to promote my podcast as a solopreneur?
-How do I get more podcast downloads?
-What are podcasting growth strategies?
-How can I convert podcast listeners into paying clients and customers for my online business?
-What are the best podcast marketing strategies?
-What can I do to improve my podcast’s SEO and discoverability?
New episodes are released every Tuesday and Friday. Be sure to hit that follow button so you never miss out on the podcasting tips and strategies to grow your show and your online business!
Next Steps:
Check out the website: www.ThePodcastTeacher.com
Email Julia: Julia@ThePodcastTeacher.com
No Podcast yet? Grab the free Podcast Roadamp: 10 Simple Steps to Launch Your Own Podcast (No Fancy Tech Required!): www.ThePodcastTeacher.com/roadmap
Podcasting for Solopreneurs | Online Marketing Tips for Business Growth
123. Is a Podcast a Good Way to Grow My Email List? | Podcasting Tips and Digital Marketing Strategies for Online Business Growth
FAQ Friday answering the podcasting question of "Is a Podcast a Good Way to Grow My Email List?"
Check out the Podcast Growth Collective: www.ThePodcastTeacher.com/collective
This episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.
Welcome to Podcasting for solopreneurs and FAQ Friday, where I answer a podcasting question in five minutes or less. Today's question is, is a podcast a good way to grow my email list? This question comes from Heidi in Germany. Hey Heidi. And thank you so much for being a fan of the show. Heidi goes on to explain that she is relatively new to business and she wonders if I would recommend starting a podcast as a newbie. So this is really a two part question and I love that. So let's start with the Starting a podcast as a newbie. My answer is yes, 100% yes.
Even if you are just starting your business, a podcast can be one of the best tools to build an audience and establish credibility before you have a big email list or even a big social following. It builds trust quickly, it helps you clarify your messaging, and it positions you as the expert. Simply by creating thoughtful, helpful content on a consistent basis, you are showing up as a leader in your space. And that is so, so valuable. All right, so now let's talk about growing your email list with a podcast. Yes, but this doesn't happen automatically. So just simply having a podcast does not build your email list. Podcasts are freely available.
People don't have to put in their email address to access the podcast. But you can use your podcast strategically and you absolutely can build your email list that way. So to do this, you're going to want to include a clear call to action in every single episode. I've talked about this a lot in recent episodes. In particular, episode 120 has a lot of information about CTA, so you can scroll back and check that out if you missed it. But you want to give a CTA in every single episode and you want to send people to some kind of freebie or lead magnet, something that solves a specific problem for your ideal listener, something that they have to put their email address in to get. And the key is to make whatever this thing is, this freebie, this lead magnet, make it irresistible. So this needs to sound like something they can't not go and check out.
So for example, instead of simply saying go sign up for my newsletter, which most listeners are not going to do and is not going to grow your email list. Instead you want to say something like struggling to write emails that actually get responses. Grab my free guide with 5 high converting email templates that you can just copy and paste, head to blah blah blah link to download it instantly. So the first one is just generic. Join my email list, get my newsletter. Nothing really exciting about that. But the second one is specific. It sounds really valuable and therefore it's easy to say yes to and therefore people are going to opt in.
They'll be on your email list and you're growing your audience that way as well. So in summary, yes, start your podcast and yes, it will help you grow your email list. If you have a podcasting question, click the Send me your question link in the episode description and I'll answer it in an upcoming episode. Until next time, happy podcasting.
