Podcasting Over 50 | Podcasting Strategy and Business Growth for Small Business Owners in Midlife
Is podcasting the marketing strategy your small business has been missing? If you're a solopreneur or small business owner in your 50s, 60s, or beyond, you're in the right place!
Whether you're planning episode 1 or publishing episode 100, you'll get simple, actionable podcasting strategies to start a podcast, attract new listeners, and turn those listeners into paying clients for your small business.
Your host, Julia Levine, also known as The Podcast Teacher™, is a podcast strategist, educator, and certified podcast growth coach who has helped over 1,000 podcasters start, grow, and monetize their shows.
With over 15 years of teaching experience, Julia breaks down podcasting into clear, doable steps so you can build authority in your niche and fuel your business growth.
The strategies she teaches are the same ones that put Podcasting Over 50 in the top 1.5% of all podcasts worldwide, reaching listeners in 140+ countries.
Julia believes podcasting should be simple, strategic, and sustainable... and that you can grow a successful podcast in midlife without relying on social media.
On Podcasting Over 50, midlife entrepreneurs and solopreneurs will learn answers to questions like:
-How do I start a podcast for my small business?
-Is it too late to start a podcast?
-Do I need to be tech-savvy to launch a podcast?
-What is the best podcast equipment for beginners?
-How can I attract new listeners and grow my audience?
-How do I get more podcast downloads?
-What is the best podcasting strategy for business growth?
-How can I convert podcast listeners into paying clients and customers?
-How do I monetize my podcast?
-What can I do to improve my podcast's SEO and discoverability?
New episodes are released every Tuesday and Friday. Be sure to hit that follow button so you never miss out on the podcasting tips and strategies to grow your show and your small business!
Next Steps:
Check out the website: www.ThePodcastTeacher.com
Email Julia: Julia@ThePodcastTeacher.com
Grab the free Podcast Roadmap: 5 Simple Steps to Launch a Podcast That Grows Your Business: www.ThePodcastTeacher.com/roadmap
Note - Podcasting Over 50 was formerly known as Podcasting for Solopreneurs.
Podcasting Over 50 | Podcasting Strategy and Business Growth for Small Business Owners in Midlife
123. Is a Podcast a Good Way to Grow My Email List? | Podcasting Tips and Online Marketing Strategies for Business Growth
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
FAQ Friday answering the podcasting question of "Is a Podcast a Good Way to Grow My Email List?"
Check out the Podcast Growth Collective: www.ThePodcastTeacher.com/collective
This episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.
***Doors are now open for the 50+ Podcasters Launch Club! See what's inside at ThePodcastTeacher.com/club. Enroll by August 18th, 2026 and get the Episode One Teacher Review as the grand opening bonus... I'll personally review your first episode before you launch.***
Take Your Next Step:
- Podcast Roadmap: www.ThePodcastTeacher.com/roadmap
- 50+ Podcasters Launch Club: www.ThePodcastTeacher.com/club
- A free consultation: www.ThePodcastTeacher.com/consult
Send me your podcasting question: www.ThePodcastTeacher.com/question
This episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.
Welcome to Podcasting for solopreneurs and FAQ Friday, where I answer a podcasting question in five minutes or less. Today's question is, is a podcast a good way to grow my email list? This question comes from Heidi in Germany. Hey Heidi. And thank you so much for being a fan of the show. Heidi goes on to explain that she is relatively new to business and she wonders if I would recommend starting a podcast as a newbie. So this is really a two part question and I love that. So let's start with the Starting a podcast as a newbie. My answer is yes, 100% yes.
Even if you are just starting your business, a podcast can be one of the best tools to build an audience and establish credibility before you have a big email list or even a big social following. It builds trust quickly, it helps you clarify your messaging, and it positions you as the expert. Simply by creating thoughtful, helpful content on a consistent basis, you are showing up as a leader in your space. And that is so, so valuable. All right, so now let's talk about growing your email list with a podcast. Yes, but this doesn't happen automatically. So just simply having a podcast does not build your email list. Podcasts are freely available.
People don't have to put in their email address to access the podcast. But you can use your podcast strategically and you absolutely can build your email list that way. So to do this, you're going to want to include a clear call to action in every single episode. I've talked about this a lot in recent episodes. In particular, episode 120 has a lot of information about CTA, so you can scroll back and check that out if you missed it. But you want to give a CTA in every single episode and you want to send people to some kind of freebie or lead magnet, something that solves a specific problem for your ideal listener, something that they have to put their email address in to get. And the key is to make whatever this thing is, this freebie, this lead magnet, make it irresistible. So this needs to sound like something they can't not go and check out.
So for example, instead of simply saying go sign up for my newsletter, which most listeners are not going to do and is not going to grow your email list. Instead you want to say something like struggling to write emails that actually get responses. Grab my free guide with 5 high converting email templates that you can just copy and paste, head to blah blah blah link to download it instantly. So the first one is just generic. Join my email list, get my newsletter. Nothing really exciting about that. But the second one is specific. It sounds really valuable and therefore it's easy to say yes to and therefore people are going to opt in.
They'll be on your email list and you're growing your audience that way as well. So in summary, yes, start your podcast and yes, it will help you grow your email list. If you have a podcasting question, click the Send me your question link in the episode description and I'll answer it in an upcoming episode. Until next time, happy podcasting.
