99. Where Can I Advertise My Podcast? | Podcasting Ads and Promotions Artwork

Podcasting for Solopreneurs | Podcasting Tips and Growth Strategies for Online Business

Are you an online business owner looking for podcasting tips to grow your show and turn listeners into paying clients? This podcast about podcasting has you covered!

You’ll get actionable strategies to increase your downloads, attract new listeners, and ultimately convert those listeners into clients for your online business.

Your host, Julia Levine, also known as The Podcast Teacher™, is a fellow solopreneur as well as a certified podcast growth coach.

She shares her podcasting expertise to help you leverage your podcast to build authority in your niche, expand your reach, and grow your client base.

With over 10 years of experience as an educator, Julia combined her passion for teaching with her love for podcasting to create a show that delivers real results. This show has ranked in the top 25 on Apple Podcasts in 8 different countries, placing it in the top 2% of all podcasts worldwide.

Now, she’s teaching you the proven podcasting growth strategies that helped her achieve that success so you can do the same with your podcast!

In this podcast about podcasting, solopreneurs will learn podcasting tips to answer questions like:

-How can I get more podcast listeners and grow my audience?

-How do I use a podcast to grow my online business?

-What are the best ways to promote my podcast as a solopreneur?

-How do I get more podcast downloads?

-What are podcasting growth strategies?

-How can I convert podcast listeners into paying clients and customers for my online business?

-What are the best podcast marketing strategies?

-What can I do to improve my podcast’s SEO and discoverability?

New episodes are released every Tuesday and Friday. Be sure to hit that follow button so you never miss out on the podcasting tips and strategies to grow your show and your online business!

Next Steps:

Check out the website: www.ThePodcastTeacher.com

Email Julia: Julia@ThePodcastTeacher.com

No Podcast yet? Grab the free Podcast Roadamp: 10 Simple Steps to Launch Your Own Podcast (No Fancy Tech Required!): www.ThePodcastTeacher.com/roadmap

All Episodes

Podcasting for Solopreneurs | Podcasting Tips and Growth Strategies for Online Business

99. Where Can I Advertise My Podcast? | Podcasting Ads and Promotions

March 21, 2025 • Julia Levine | Podcasting Coach for Online Business (The Podcast Teacher™)

FAQ Friday answering the podcasting question of "Where Can I Advertise My Podcast?"

Facebook Ads:
Podcast Audience Amplifier: https://thepodcastteacher.com/amplifier (Partner Link)

Banner Ads:
https://overcast.fm/ads
https://podcastaddict.com/ads
https://pocketcasts.com/ads/
https://podbay.fm/promote

Audio Ads:
https://ads.spotify.com/en-US/get-started/
https://www.buzzsprout.com/ads

This episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.

👋 Send me your podcasting question! I'll answer it in an upcoming episode. Include your name and the name of your podcast/business if you'd like a shout out! 😀 (You can also use this to send me a non-question message)

Take the quiz to find out what you need to focus on for podcast growth: www.ThePodcastTeacher.com/quiz

Welcome to Podcasting for Solopreneurs and FAQ Friday, where I answer a podcasting question in 5 minutes or less!

Today’s question is….Where Can I Advertise My Podcast? | Podcasting Ads and Promotions. This question was submitted by an anonymous listener. Hey there, and thanks for being a fan of the show!

Paid advertising can be a great shortcut to getting new listeners, but of course, it requires a budget in order to do so. If you’re at a point to invest in this, I’m going to break paid advertising down into 3 categories - Facebook Ads, Banner Ads, and Audio Ads.

Kicking things off with Facebook ads, you might not have thought to use this to advertise your podcast, but I have done this with successful results. Whether you’re already familiar with Facebook Ads or not, there’s a specific strategy involved that works well for getting people specifically to your podcast. I worked with Megan Shields inside her Podcast Audience Amplifier program to learn everything that I know and I highly recommend it. I’ll leave my partner link in the description.

The next category is Banner ads. Banner ads are within 3rd-party podcast apps. So, not Apple or Spotify, but places like Overcast - shout out to all of my listeners on Overcast! As well as Podcast Addict, PocketCasts, and Podbay.

These banner ads appear as a banner in the podcast player, advertising your podcast while the user is listening to another podcast. The players all have different options in terms of which podcasts your banner appears on top of, how many days your banner runs, and of course, the price point.

I have personally run ads on Overcast and Podcast Addict, and I prefer Overcast.

I’ll leave links to the ads pages for all of these in the episode description.

And finally, that brings us to audio ads. This is where you record an audio advertisement and it plays within another podcast. Two popular platforms for this are Spotify and Buzzsprout. I have not yet tried these myself.

So, as you can see, there are a lot of options! I am in the process of experimenting with some of the options that are new to me, and I’ll be doing a deep dive into each one inside my new community, the Podcast Growth Collective, which is launching in April 2025. Head to ThePodcastTeacher.com/collective if you want more info!

And, if you have a podcasting question, click the “send me your question” link in the episode description, and I’ll answer it in an upcoming episode! Until next time, happy podcasting!

People on this episode

Julia Levine

Host