Podcasting for Solopreneurs | Podcasting Tips and Growth Strategies for Online Business

89. Is It Bad If Other Podcasts Already Cover My Topic? | Podcasting Strategies

Julia Levine | Podcasting Coach for Online Business (The Podcast Teacher™)

FAQ Friday answering the podcasting question of "Is It Bad If Other Podcasts Already Cover My Topic?"

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Welcome to Podcasting for Solopreneurs and FAQ Friday, where I answer a podcasting question in five minutes or less. Today's question is, is it bad if other podcasts already cover my topic? This question comes from Kathryn, and it was submitted during my recent podcasting one zero one workshop. The short answer is no. It is definitely not a bad thing. In fact, it's actually a good thing. If there are already podcasts in your niche, that means there's a demand for that content. People are interested. They are already searching for and listening to podcasts on this topic, which means that you are entering a space where there's already a proven interest.

Other people wouldn't be making podcasts about it if there wasn't a market for the information. I will take that all day long over a niche where you're not sure if anyone's going to tune in. But I will caveat that by saying that if there are already podcasts in your niche, you have to make sure that you stand out in some way. So focus on how your podcast will be different. Do a little market research and see how those other podcasts approach the topic, what audience they're talking to, and then see how you can make it different. Maybe you bring humor into a typically serious topic, or you break things down into super simple actionable steps. Maybe you focus on a specific subset of an audience. Whatever it is, the thing that makes you different is what is going to draw people to your podcast, and you will have an audience in addition to all the other people in your niche.

So instead of seeing competition as a bad thing, choose to see it as validation that you're on the right track, and then get super clear on what makes your podcast different. If you have a podcasting question, click the send me your question link in the episode description, and I'll answer it in an upcoming episode. Until next time, happy podcasting.

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