Podcasting for Solopreneurs | Podcasting Tips and Growth Strategies for Online Business
Are you an online business owner looking for podcasting tips to grow your show and turn listeners into paying clients? This podcast about podcasting has you covered!
You’ll get actionable strategies to increase your downloads, attract new listeners, and ultimately convert those listeners into clients for your online business.
Your host, Julia Levine, also known as The Podcast Teacher™, is a fellow solopreneur as well as a certified podcast growth coach.
She shares her podcasting expertise to help you leverage your podcast to build authority in your niche, expand your reach, and grow your client base.
With over 10 years of experience as an educator, Julia combined her passion for teaching with her love for podcasting to create a show that delivers real results. This show has ranked in the top 25 on Apple Podcasts in 8 different countries, placing it in the top 2% of all podcasts worldwide.
Now, she’s teaching you the proven podcasting growth strategies that helped her achieve that success so you can do the same with your podcast!
In this podcast about podcasting, solopreneurs will learn podcasting tips to answer questions like:
-How can I get more podcast listeners and grow my audience?
-How do I use a podcast to grow my online business?
-What are the best ways to promote my podcast as a solopreneur?
-How do I get more podcast downloads?
-What are podcasting growth strategies?
-How can I convert podcast listeners into paying clients and customers for my online business?
-What are the best podcast marketing strategies?
-What can I do to improve my podcast’s SEO and discoverability?
New episodes are released every Tuesday and Friday. Be sure to hit that follow button so you never miss out on the podcasting tips and strategies to grow your show and your online business!
Next Steps:
Check out the website: www.ThePodcastTeacher.com
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Podcasting for Solopreneurs | Podcasting Tips and Growth Strategies for Online Business
83. Does My Podcast Need a Trailer? | Podcasting Tips for Beginners
FAQ Friday answering the podcasting question of "Does My Podcast Need a Trailer?"
This episode was produced by me, The Podcast Teacher! Contact me at Hello@ThePodcastTeacher.com.
Take the quiz to find out what you need to focus on for podcast growth: www.ThePodcastTeacher.com/quiz
Welcome to Podcasting for solopreneurs and FAQ Friday, where I answer a podcasting question in 5 minutes or less. Today's question is, does my podcast need a trailer? This question comes from aspiring podcaster, Jenny. Hey, Jenny. Thanks for listening. Let's start out by quickly talking about what a podcast trailer is. Essentially, it's a short audio commercial for your podcast. Similar to a movie trailer, it gives the audience a sneak preview of what's to come so that they can decide whether or not it's something that they are interested in. Trailers are usually thought of during the process of launching a new podcast, but they are helpful for existing podcasts too.
Your trailer can also be updated periodically if you make changes to the branding or the content of your show, you want to put out a more polished version, or you just want to generate excitement for a new season. While having a trailer is not essential for a successful podcast, there are a few good reasons to have one. So first of all, it's helpful from a technical perspective when you launch your podcast. When you're preparing for your launch, one of the steps involved is to connect your podcast hosting platform, such as Buzzsprout, with the podcast directories. Directories are the places where people listen. So that's places like Apple, Spotify, Overcast, etcetera. In order for the places like Apple and Spotify to accept the connection with your podcast hosting platform, you need to have one piece of content fully published, like, live for anyone to listen to. And a trailer is perfect to fulfill the need of a published piece of content.
So in addition to this technical piece, a trailer is a very helpful promotional tool to generate excitement as you prepare to launch your show. Just like movie trailers build anticipation and encourage people to mark their calendars for release day, your podcast trailer can do the same thing. But even once you're past the launch stage, a trailer is still helpful because it serves as an introduction for potential listeners. Many people will listen to the trailer first when they discover a new podcast to determine whether or not this show is right for them and if they want to listen to any actual episodes. Now not everyone will do this. Some people prefer just to jump right into an episode, but quite a few people use the trailer as a gauge for further interest. Looking at my own stats, my trailer has been downloaded more than 30 times in the past 30 days. So, does your podcast need a trailer? No.
But should it have 1? Probably. And it's not too late to add 1 even if you've already launched your podcast. If you have a podcasting question, click the send me your question link in the episode description, and I'll answer it in an upcoming episode. Until next time. Happy podcasting.
